Blue Moon
There comes a time in every brand’s life where they debut their first celebrity partner. For Blue Moon, the time was 2025 and the talent was SNL’s Colin Jost.
To launch the campaign, we wanted to prove that nothing outshines a Blue Moon, especially on Colin’s home turf (Staten Island) so we rounded up some of his favorite bars and sent him out to cover the rounds.
COLIN JOST BUYS A ROUND FOR STATEN ISLAND
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COLIN JOST BUYS A ROUND FOR STATEN ISLAND *
BONUS
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BONUS *
In a serendipitous turn of events, fate…or simply media placement was on our side, delivering an OOH experience Legal would never approve (but eagle-eyed netizens luckily caught in action).